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The Little Things that Cost Your Business, Big Time
I love football. I’ve been an avid fan since I was young, mostly of college ball, but now that I’m married to a bona fide ‘cheese head’ – a native of Fond du Lac, Wisconsin – I’m watching a lot of pro...
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Want more customers? Fill your car with balloons.
So yesterday while driving home from nearby Enumclaw, Washington, I was winding my way along familiar back roads and slowed when I caught up to a white sedan driving just under the speed limit. While...
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Understand the Law of Reflection: #5 in my Top 10 Small Business Marketing...
How many times have you wondered what it would take to turn one time customers into repeat customers, to turn repeat customers into exclusively loyal ones — to attract and develop a group of people...
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Friday’s 5 – Short and Sweet Marketing Ideas
Good morning, all! I haven’t done a Friday’s 5 in a while (bad on me!) but there is never any time like the present to make things right. That said, here are 5 short and sweet marketing tidbits to help...
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Customer love is more than skin deep
You won’t want to miss the next issue of the Style, Strategy and Marketing Savvy Newsletter — This Valentine’s Day, spend time thinking about how to show your customers that you love them and how to...
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What Valentine’s Day Can Teach You About Branding Your Business
This is one of my favorite quotes, not just because it’s beautiful, but because I truly understand it. Not only am I lucky enough to be married to someone who brought meaning back to this word, but...
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Marketing Savvy | March 12.2012 | Marketing Strategies to Boost Your Bottom Line
Today’s marketing savvy newsletter with marketing strategies to boost your bottom line and help you gain a competitive edge can be viewed here. Introducing yourself (and your business) for impact—so...
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Which Comes First: Your Product or Your Marketing?
Thinking about launching a new product – or even a new business? Find out why marketing should be at the heart of your planning process, from the beginning. It used to be that Marketing professors...
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Build a Color Profile that Puts Your Business on Top
Guest Post by Jennifer Beatty, Pure Designs Hi, As you may have seen in a couple of my blog posts, I take color quite seriously when I design. It’s why you’ll see me write about it a lot as I hope to...
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3 Very Bad Business B Words
Earlier this week I read an article called “First, Do No Harm,” a rant by a business author who pointed out several negative experiences she’d had recently – experiences which should never have...
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